# Brand voice

> Brand voice is the consistent personality and register a business uses across everything it publishes, including review replies.

_Category: Practice · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/brand-voice

Review replies are where voice is most visible and most often abandoned, because they are written under pressure and frequently delegated without guidance.

A documented voice — three adjectives, a do-not list, and two worked examples — is usually enough to keep replies consistent across several people.

## In practice

Write down the voice before you delegate the replies, not after the first one goes wrong.

## FAQ

### How do I keep replies consistent across staff?

A short written voice guide with worked examples beats a template library, which staff paste verbatim and readers notice.

## Related terms

- https://happyreplies.com/glossary/review-tone
- https://happyreplies.com/glossary/review-response