# Entity SEO

> Entity SEO is optimising for a search engine's understanding of a thing — a business, product, or person — rather than for individual keywords.

_Category: AI · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/entity-seo

Search engines and language models both resolve queries to entities before ranking documents. If your business is not a recognised entity with consistent attributes, you compete only on keyword matching.

Consistency is the mechanism: the same name, the same description, the same category, corroborated across independent sources.

## In practice

Fix your description once and repeat it everywhere — profile, site, directories, press page, structured data — before writing more content.

## FAQ

### How do I become a recognised entity?

Consistent attributes across many independent sources, plus structured data connecting them. Volume of mentions matters less than agreement between them.

## Related terms

- https://happyreplies.com/glossary/llm-visibility
- https://happyreplies.com/glossary/nap-consistency
- https://happyreplies.com/glossary/local-seo