# Local pack

> The local pack is the block of three map-based business results Google shows above the organic listings for searches with local intent.

_Category: Platforms · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/local-pack

Placement is driven by relevance, distance, and prominence. Reviews feed prominence directly — both the count and the rating — and review content contributes keyword relevance.

The pack is where most local clicks happen, which makes review signals a ranking input rather than only a conversion input.

## In practice

Improving pack position is mostly category accuracy, proximity you cannot change, and a steady flow of reviews that mention the actual service by name.

## FAQ

### How do I get into the local pack?

Accurate primary category, a complete profile, consistent citations, and sustained review volume and recency. Distance from the searcher caps what is achievable.

## Related terms

- https://happyreplies.com/glossary/google-business-profile
- https://happyreplies.com/glossary/review-velocity
- https://happyreplies.com/glossary/local-seo