# QR review link

> A QR review link is a printed or displayed code that opens a business's review form directly, removing the search step between intention and review.

_Category: Practice · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/qr-review-link

The conversion gain comes from removing friction: a customer who has to find your profile manually will usually not finish. A direct link — Google's own 'ask for reviews' short link, for example — typically doubles completion rates against a verbal ask.

The risk is placement. A code shown only to visibly happy customers is gating with extra steps.

## In practice

Print it on the receipt or place it where every customer sees it, not selectively at the counter for the ones who smiled.

## FAQ

### Where should the QR code go?

Somewhere every customer encounters it — the receipt, the table, the invoice email footer — rather than handed out at the staff's discretion.

## Related terms

- https://happyreplies.com/glossary/review-solicitation
- https://happyreplies.com/glossary/review-gating