# Reputation management

> Reputation management is the broader discipline of shaping what a search for your business name returns, of which review management is one part.

_Category: Practice · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/reputation-management

For most local businesses the first page for a brand-name search is the profile, the reviews, and perhaps a directory listing — meaning reviews are the reputation, not a component of it.

The term also covers suppression tactics, some of which are legitimate content work and some of which are the fake-review industry with a respectable name.

## In practice

Own the assets that rank for your name — profile, site, one or two directory listings — and keep the review flow current. That covers the realistic threat model.

## FAQ

### Is reputation management worth paying for?

The monitoring and response workflow is worth systematising. Any service promising review removal or suppression through volume should be treated with scepticism.

## Related terms

- https://happyreplies.com/glossary/review-management
- https://happyreplies.com/glossary/fake-review