# Response rate

> Response rate is the proportion of reviews a business has publicly replied to, and on some platforms it is displayed on the profile itself.

_Category: Metrics · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/response-rate

Trustpilot displays both response rate and median response time on a business profile, which turns it into a visible trust signal rather than an internal metric.

On platforms that do not display it, readers infer it: a page where three of the last ten reviews have owner replies reads as sporadic attention.

## In practice

Target 100% on anything under four stars and a high rate overall. Partial coverage looks worse than none because it implies selection.

## FAQ

### Should I reply to positive reviews too?

Yes. Selective replying to negatives only makes the profile look defensive, and positive replies are the cheapest place to demonstrate voice.

## Related terms

- https://happyreplies.com/glossary/response-time
- https://happyreplies.com/glossary/review-recency