# Review attribution

> Review attribution is identifying which part of the business, location, or staff member a review actually concerns.

_Category: Metrics · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/review-attribution

Multi-location businesses routinely mis-attribute reviews to the wrong site, which corrupts both the operational signal and the reply, since a manager apologises for something that happened somewhere else.

Staff-level attribution is the highest-value form: named staff appear in a large share of reviews, positive and negative, and that is actionable in a way an overall score is not.

## In practice

Tag reviews by location and by named staff member as they arrive. The monthly pattern is where the operational value is.

## FAQ

### Should I share negative reviews with named staff?

Yes, privately and with context. Discovering it publicly is worse, and the pattern across months matters more than any single review.

## Related terms

- https://happyreplies.com/glossary/review-management
- https://happyreplies.com/glossary/csat