# Review filter

> A review filter is a platform's automated system for deciding which submitted reviews are displayed and counted.

_Category: Platforms · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/review-filter

Yelp's recommendation software is the best-known example and routinely filters a substantial share of submitted reviews, particularly from accounts with little history. Filtered reviews remain visible behind a link but do not count toward the rating.

Filters trigger on reviewer behaviour more than content: new accounts, single reviews, clustered timing, shared networks.

## In practice

Never ask customers to repost a filtered review — it violates platform terms and the repost is usually filtered too. Build a base of reviews from established accounts instead.

## FAQ

### Why did my review disappear?

Almost always a filter rather than a deletion. Check the not-recommended list before assuming removal.

## Related terms

- https://happyreplies.com/glossary/fake-review
- https://happyreplies.com/glossary/aggregate-rating
- https://happyreplies.com/glossary/review-velocity