# Review request email

> A review request email is a message sent after a purchase or visit asking the customer to leave a public review.

_Category: Practice · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/review-request-email

Timing dominates response rate: shortly after the value is realised, not at the moment of payment. For services with a delayed outcome, that can be weeks later.

One direct link, one ask, no branching, no incentive. Multi-step surveys that end in a review link convert far worse and edge toward gating.

## In practice

Send once, keep it under 60 words, name the person who served them, and link straight to the review form.

## FAQ

### When should I send a review request?

When the customer has experienced the benefit — for a meal, within hours; for a roof, after the first heavy rain.

## Related terms

- https://happyreplies.com/glossary/review-solicitation
- https://happyreplies.com/glossary/review-gating
- https://happyreplies.com/glossary/qr-review-link