# Review schema

> Review schema is structured data markup that tells search engines a page contains a review or an aggregate rating.

_Category: Practice · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/review-schema

Google's rich-results guidelines restrict where review snippets can appear and specifically exclude self-serving reviews about a business on its own site from generating star snippets.

Correctly implemented Product, LocalBusiness, or Organization markup with genuine third-party review data can still surface ratings in results, but the eligibility rules change frequently.

## In practice

Mark up genuine reviews with the entity they actually describe. Do not add AggregateRating to your own homepage from your own testimonials page — it is the most common cause of a manual action in this area.

## FAQ

### Will review schema give me stars in search?

Sometimes, and only where Google's guidelines allow it for that entity type. Self-serving reviews are explicitly excluded.

## Related terms

- https://happyreplies.com/glossary/ugc
- https://happyreplies.com/glossary/local-seo