# Review seasonality

> Review seasonality is the predictable variation in review volume and sentiment across the year for a given category and location.

_Category: Metrics · Updated 2026-08-15 · By Elizabeth Davis_

Source: https://happyreplies.com/glossary/review-seasonality

The pattern is category-specific and strong: HVAC reviews spike in the first heatwave, movers in summer, accountants in filing season, hospitality around local events.

Sentiment moves with volume. Peak periods generate both your best and your worst reviews because capacity is stretched.

## In practice

Staff the reply workflow for your peak, not your average — the weeks that generate the most reviews are the weeks you are least able to answer them.

## FAQ

### Should I ask for more reviews in my quiet season?

Yes. It smooths velocity, and quiet-season customers get better service, which shows in what they write.

## Related terms

- https://happyreplies.com/glossary/review-velocity
- https://happyreplies.com/glossary/review-management