# How to reply to Facebook reviews and recommendations

> Reply to Facebook recommendations from your Page inbox in under a minute. Public reply etiquette, private message escalation, and templates.

_Updated 2026-07-21 · By Elizabeth Davis_

Source: https://happyreplies.com/how-to/reply-to-facebook-reviews

## TL;DR

Facebook replaced star reviews with Recommendations. Reply from Meta Business Suite → Inbox → Reviews. Keep public replies short, move complaints to Messenger, and never argue in the thread.

## Overview

Facebook Recommendations still influence buying decisions, especially for local services with an active Page. The mechanics differ from Google — here's the current 2026 workflow.

## Steps

### 1. Open Meta Business Suite

business.facebook.com → Inbox → Reviews. Recommendations appear alongside comments.

### 2. Reply publicly first

One short paragraph. Thank positive recommenders by name; acknowledge negatives without defending.

### 3. Move complaints to Messenger

Post 'DM'd you — let's sort this' publicly, then send the private message so future readers see you responded.

### 4. Report policy-breaking recommendations

Three-dot menu → Give feedback. Meta removes recommendations that violate community standards.

## FAQ

### Do Facebook Recommendations affect Google SEO?

Not directly, but they contribute to overall brand-trust signals and often show up in branded search results.

### Can I turn off Facebook Recommendations?

Yes — Page Settings → Templates and tabs → Reviews. Turning them off also hides existing positive ones, so most businesses leave them on.