# How to reply to Trustpilot reviews

> Step-by-step: reply to Trustpilot reviews in a way that lifts your TrustScore and stays inside Trustpilot's guidelines.

_Updated 2026-07-21 · By Elizabeth Davis_

Source: https://happyreplies.com/how-to/reply-to-trustpilot-reviews

## TL;DR

Sign in to business.trustpilot.com, open the review, click Reply. Keep it under 500 characters, address the specific complaint, and reference your reference number for verified reviews. Reply rate is a documented TrustScore factor.

## Overview

Trustpilot's algorithm rewards response rate directly — unlike Google, they publish it. A consistent reply cadence is one of the fastest TrustScore levers.

## Steps

### 1. Sign in to business.trustpilot.com

Free Trustpilot Business plans include unlimited replies.

### 2. Filter by 'unanswered' to prioritise

The Reviews tab has a filter for unanswered reviews. Work top-down.

### 3. Reference the reviewer's specific complaint

Trustpilot flags generic replies to reviewers, so specificity is doubly important here.

### 4. Ask for a reference number on disputes

For any dispute, request an order or booking reference in the reply. This is Trustpilot's own recommended step and often leads to review updates.

### 5. Never buy or incentivise reviews

Trustpilot actively audits and delists businesses that manipulate reviews. Compliance is non-negotiable.

## FAQ

### Does Trustpilot show response rate publicly?

Yes — it appears on your public profile and influences TrustScore weighting.

### Can I get a Trustpilot review removed?

Only for policy violations (fake, defamatory, off-topic). Trustpilot's compliance team decides; the bar is high.

### Is a HappyReplies-drafted reply allowed on Trustpilot?

Yes. Trustpilot's policy is about the content, not the tool — draft with AI, personalise, and post.