# How to respond to fake reviews on Google

> Reply, flag, escalate. The three-step playbook for handling fake or malicious reviews on your Google Business Profile.

_Updated 2026-07-21 · By Elizabeth Davis_

Source: https://happyreplies.com/how-to/respond-to-fake-reviews

## TL;DR

Reply politely so future readers see the context — never call it 'fake' in the public reply. Flag it via Google Business Profile for policy violation. If Google won't remove it, escalate through the Business Profile support form.

## Overview

Fake reviews are frustrating and, in some cases, illegal (the FTC now fines businesses and reviewers for fabricated reviews). Google removes many but not all. Here's the playbook.

## Steps

### 1. Reply publicly first — no accusations

'We can't find a record of a visit matching this description. Please email so we can look into it.' Calm, factual, no 'fake'.

### 2. Flag the review

In Google Business Profile → Reviews → the three-dot menu → Flag as inappropriate. Categorise correctly (spam, conflict of interest, off-topic).

### 3. Wait 3-5 business days

Google's first-pass review takes a few days. Most legitimate flags succeed at this stage.

### 4. Escalate if not removed

Use the Google Business Profile support 'Report a review for removal' form. Include screenshots and a short factual explanation.

### 5. Document everything

Screenshots, dates, and any customer records that prove the visit didn't happen. Useful for both Google and any legal action.

## FAQ

### How long does Google take to remove a fake review?

3-10 business days for policy-violating reviews. Reviews that are 'just unfair' but don't violate policy typically stay up.

### Is it illegal to leave a fake review?

In the US, the FTC's 2024 Rule on Consumer Reviews and Testimonials makes fabricated reviews a finable offense for the reviewer and the incentivising business.

### Can I sue for a defamatory review?

In principle yes, but only for clearly false statements of fact (not opinion). Speak to a lawyer; it's expensive and slow.