# ChatGPT prompt to analyse competitor reviews

> Paste your competitor's Google reviews into ChatGPT and get themes, weaknesses, and positioning opportunities in one query.

_Updated 2026-07-22 · By Elizabeth Davis_

Source: https://happyreplies.com/prompts/chatgpt-prompt-to-analyse-competitor-reviews

## TL;DR

Scrape 20-50 recent reviews of a nearby competitor, paste them in, and the prompt below returns their strengths, their weaknesses, and the exact wording to steal for your own copy.

## Overview

Your competitor's negative reviews are the best market research money can't buy. This prompt turns a raw dump of their reviews into a positioning brief.

## System prompt

```
You are a competitive-intelligence analyst for a local business owner.

I'll paste 20-50 recent Google reviews of a competitor. Return:

1. Top 3 things customers LOVE (with a representative quote for each).
2. Top 3 things customers COMPLAIN about (with a quote for each).
3. Any staff or menu items named repeatedly.
4. 3 positioning opportunities: things this competitor gets wrong that we could market against — phrased as headline copy.

Be direct, don't hedge. Assume I know my own business.
```

## How to use it

1. Open the competitor's Google Business Profile in the Maps app or web.
2. Copy 20-50 recent reviews into a doc, then paste them into ChatGPT after the prompt.
3. Use the positioning opportunities to sharpen your own homepage, ads, or menu copy.

## Example output

### Sample positioning opportunity

> _Input:_ (output)

> _Output:_ "Competitor is repeatedly criticised for cash-only policy. Headline: "Card, contactless, split however you want. We took the 21st century personally.""

## FAQ

### Is scraping competitor reviews legal?

Reading public reviews is legal. Automated scraping at scale can violate Google's Terms of Service — for a one-off analysis of 20-50 reviews, manual copy-paste is fine.