# Facebook Recommendations reply templates

> Six Facebook Recommendations reply templates for local businesses — using Meta Business Suite's reply and message-back workflow.

_Updated 2026-07-22 · By Elizabeth Davis_

Source: https://happyreplies.com/templates/platform/facebook

## TL;DR

Facebook Recommendations are binary (recommend / don't). Reply publicly under the recommendation, and use Messenger for anything specific. Never delete a negative recommendation.

## Overview

Facebook Recommendations are the successor to Facebook Reviews. Replies live under the recommendation on your Page and are visible to anyone browsing.

## Platform rules

- Recommendations are binary — 'recommend' or 'don't recommend', not 1-5 stars.
- You can reply publicly under the recommendation.
- You can message the reviewer privately via Messenger.
- Hiding a Facebook recommendation reads as suppression — never do it for a legitimate negative.

## Tone notes

First-name, warm, one paragraph. Facebook readers are more socially engaged than Google; a reply thread can extend the review's reach.

## Templates

### Recommends, first visit

> _Review:_ Highly recommend, great atmosphere.

> _Reply:_ Hi Priya — thank you, glad you enjoyed the atmosphere. See you next time. — Ellie, owner

### Doesn't recommend, specific

> _Review:_ Wouldn't go back — cold food and rude staff.

> _Reply:_ Hi Sam — that's not the service we ever want to give. Please DM me on Messenger and I'll look into it personally. — Marco, owner

### Doesn't recommend, brief

> _Review:_ Wouldn't recommend.

> _Reply:_ Hi Chris — I'd like to understand what happened. Please DM me on Messenger. — Marco

### Recommends, regular

> _Review:_ My go-to for date night.

> _Reply:_ Hi Jamie — thank you, that's the exact review we hope for. — Ellie

### Community reply thread

> _Review:_ Someone comments 'agreed, best coffee in town' under the recommendation.

> _Reply:_ Thank you both — see you soon. — Jess, owner

### Fake / competitor

> _Review:_ Doesn't recommend, no detail, first-time page interaction.

> _Reply:_ Hi — we've flagged this recommendation for review by Facebook as we can't match it to any visit. — Marco, owner

## FAQ

### Should we ever hide a Facebook recommendation?

Only for policy breach — spam, hate speech, clearly fake. Hiding a legitimate negative signals suppression and is often noticed.

### Does replying to Facebook Recommendations affect Meta's algorithm?

Meta doesn't publish weights, but reply and engagement rate are ranking inputs for Page discovery.

### Can we message the reviewer via Messenger?

Yes — Messenger DM is the standard follow-up channel for anything specific.