# Zillow review reply templates for real-estate agents > Six Zillow review reply templates written for real-estate agents — the mechanics Zillow actually enforces, the review shapes real-estate agents actually get,… _Updated 2026-08-15 · By Elizabeth Davis_ Source: https://happyreplies.com/templates/platform/zillow/real-estate-agent ## TL;DR On Zillow, reviews are tied to a transaction type — buyer, seller, or rental — and the reply should acknowledge which side of the deal it was. For real-estate agents that means professional and concrete about the process. Never mention price, address, or negotiation detail. ## Overview Real-estate agents collect a specific set of review shapes, and Zillow handles replies differently to every other platform you are on. This page pairs the two: the mechanics of replying on Zillow, the complaints real-estate agents actually receive, and six templates you can adapt in a couple of minutes. ## What Zillow does with your reply - Reviews are tied to a transaction type — buyer, seller, or rental — and the reply should acknowledge which side of the deal it was. - Zillow reviews are the primary social proof in an agent's profile and are read alongside sold history. - You can request a review revision through Zillow's process, but the public reply is what prospective clients actually read. ## What Real-estate agents reviews complain about - Communication gaps during a transaction - Valuation accuracy - Viewing feedback not passed on - Fee structure clarity - Responsiveness after the offer ## Tone Professional and concrete about the process. Never mention price, address, or negotiation detail. Agent first name and brokerage. ## Compliance Do not disclose transaction details, addresses, or client circumstances publicly — fair-housing and confidentiality rules apply to the reply. ## Policy Never disclose price, address, or negotiation detail in a public reply — it is a fair-housing and confidentiality risk. ## Templates ### Smooth sale > _Review:_ Sold in eleven days and kept us informed the whole way. > _Reply:_ Hi Priya — eleven days is the market as much as us, but the weekly update call is entirely ours and we will keep doing it. — Rachel, Northside Realty ### Silence after offer > _Review:_ Once the offer was in, we barely heard from them. > _Reply:_ Hi Alex — the period between offer and exchange is when clients most need updates and it is when agents most often go quiet. We now schedule a fixed Friday call through that stage. If you will give us another go, reply here and I will look after it personally. — Rachel, Northside Realty ### Overvaluation > _Review:_ Overvalued to win the instruction, then pushed for reductions. > _Reply:_ Hi Nadia — a valuation should be defensible with comparables on day one. Every valuation we give now comes with the three comparables it is based on in writing. — Rachel, Northside Realty ### Feedback > _Review:_ Six viewings and not one piece of feedback. > _Reply:_ Hi Chris — viewing feedback within 24 hours is a service standard, not a favour. Six viewings without it is a clear miss. Please get in touch directly so we can close it out properly. — Rachel, Northside Realty ### Zillow-specific: the mechanics reply > _Review:_ Decent enough, but I have left this feedback before on Zillow and nobody responded. > _Reply:_ Hi Sam — thank you for coming back to this. You can request a review revision through Zillow's process, but the public reply is what prospective clients actually read. That is on us to use properly, and from this week every real-estate agent review here gets a named reply. — Rachel, Northside Realty ### Escalation without a public argument > _Review:_ Worst experience I have had with any of the real-estate agents around here. Avoid. > _Reply:_ Hi Jordan — a review this strong deserves a proper conversation rather than a paragraph in public. Please email me directly and I will go through it with you line by line. Whatever we find, I would rather fix it than debate it here. — Rachel, Northside Realty ## FAQ ### How quickly should real-estate agents reply to Zillow reviews? Within 24 hours for anything below four stars and within a few days for the rest. You can request a review revision through Zillow's process, but the public reply is what prospective clients actually read. Consistency matters more than speed alone — a visible response rate reassures the next reader as much as any single reply. ### Can I get a bad Zillow review removed? Only if it breaks the platform's content policy — fake, off-topic, defamatory, or containing personal data. A review that is simply harsh is not removable, and the reply is the tool you actually have. Never disclose price, address, or negotiation detail in a public reply — it is a fair-housing and confidentiality risk. ### What should a real-estate agent never put in a Zillow reply? Never disclose price, address, or negotiation detail in a public reply — it is a fair-housing and confidentiality risk. Do not disclose transaction details, addresses, or client circumstances publicly — fair-housing and confidentiality rules apply to the reply. Beyond policy, avoid re-litigating the facts in public: readers score the tone of the reply, not who was right. ### Should the reply be signed by a person? Agent first name and brokerage. An anonymous reply from "the team" reads as automated to the exact audience you are writing for, and it removes the accountability that makes a service-recovery reply work.