# Free Which? review reply generator

> Draft measured, professional replies to Which? Trusted Trader reviews. Free, no sign-up.

_Updated 2026-07-22 · By Elizabeth Davis_

Source: https://happyreplies.com/tools/which-review-reply-generator

## TL;DR

Paste a Which? review and get a factual, trade-professional reply that demonstrates accountability to homeowners researching traders.

## Overview

Which? Trusted Trader reviews are verified and high-scrutiny. This preset drafts replies that are evidence-based, non-defensive, and signed from a named person with authority.

## Quick tips

- Keep responses factual and avoid emotional language.
- Sign from a named director or owner.
- Offer a clear resolution path, not a defence.

## Example replies

### 1-star, workmanship

> _Review:_ Had to get someone else to redo it.

> _Reply:_ Hi — I'm sorry the work didn't meet our standard. I'd like to inspect what happened and put it right. Please contact us directly through Which? or our website. — Marc, director

### 3-star, timing

> _Review:_ Good finish but took three days instead of two.

> _Reply:_ Hi — the overrun was due to unexpected access issues. We should have flagged it earlier. Please contact us if you'd like to discuss the impact. — Marc

### 5-star, verified

> _Review:_ Excellent work, left the house spotless.

> _Reply:_ Thank you — we always clear up before we leave. Glad you're happy with the result. — Marc, director

## FAQ

### Can I ask a Which? reviewer to remove feedback?

No. Which? forbids incentivising or requesting changes to reviews.

### Should replies be from the company or an individual?

Sign from a named director or owner. 'The team' reads as impersonal on Which?.

### Is this free?

Yes — no sign-up, no card.