Blog

Writing for people who reply to reviews.

Practical posts on review replies, local SEO, and the craft of customer relationships. New posts most weeks.

5 min read

How to reply to a 1-star Google review without losing your composure

A framework for de-escalating, taking it offline, and protecting your reputation — without grovelling.

Notify me when published

3 min read

Brand voice in 60 seconds

The shortest possible exercise for nailing how your business actually sounds.

Notify me when published

7 min read

Why review reply rate matters more than star average

What we've seen across hundreds of local businesses about responsiveness and trust.

Notify me when published

The blog launches soon. Posts above are drafts in progress.