Practice
Multi-location review management
Multi-location review management is handling reviews across several branches, each with its own profile, rating, and local audience.
The central tension is consistency versus locality: head-office replies are consistent but read as remote, while branch-written replies are local but drift in quality and speed.
The workable model is central monitoring and standards with local drafting, and an escalation path for anything legal or safety-related.
In practice
Give branches a voice guide and a same-day rule, keep the monitoring central, and never publish an identical reply across two locations — readers cross-check.
Common questions
- Should each location have its own profile?
- Yes. Merging locations splits nothing but confuses everything, and each branch needs its own local ranking signals.