Resources

Templates, playbooks, and guides.

Everything we've learned writing thousands of replies for local teams. Free, no email wall.

  • Templates6 min read

    10 reply templates for 1-star Google reviews

    Free templates for the awkward ones — wrong order, long wait, rude staff, missing item, and the classic ‘worst experience of my life’.

    Coming soon
  • Playbook8 min read

    How to reply to every Google review (without losing your Sunday)

    The three-line framework for replies that convert reviewers into repeat customers — and the traps to avoid on 3-star reviews.

    Coming soon
  • Compliance5 min read

    Google's review-reply guidelines, translated

    What you can (and can't) say when replying. Compliance-safe language for clinics, salons, and hospitality.

    Coming soon
  • Workbook10 min read

    Brand voice for review replies — a one-page workbook

    Define your voice in six answers. Copy-paste the result into HappyReplies for on-brand replies from day one.

    Coming soon
  • Playbook7 min read

    Responding to (and removing) fake reviews on Google

    The exact script we use to flag policy-breaking reviews, plus a public reply that protects your rating while Google investigates.

    Coming soon
  • SEO9 min read

    Why reply rate is now a local-SEO ranking signal

    Google's local pack rewards businesses that reply. The maths on how much footfall a 90% reply rate is actually worth.

    Coming soon

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