Etsy

Etsy review reply templates

Etsy reviews are social proof for handmade and vintage sellers. A thoughtful reply to a less-than-perfect review can turn a one-star moment into a signal of great customer service. These templates follow Etsy's policies and sound like you, not a corporate bot.

By Elizabeth DavisPublished Last reviewed

Etsy reply rules

  • Sellers can only reply to reviews of 3 stars or fewer.
  • Replies are public and permanent — you cannot edit or delete them.
  • Never include private customer or order information in a reply.
  • Do not offer compensation, discounts, or incentives in exchange for a review change.
  • Report policy-violating reviews through Etsy's report system, not in the reply.

Tone notes

Warm, maker-seller voice. Personal but professional. Future buyers want to see that you care about your craft and your customers.

6 templates

1. 5-star, love the product

Review

"Beautiful handmade piece, exactly as described."

Reply

"Thank you so much, Priya. I'm so glad the piece found a good home. — Sam, maker"

2. 3-star, shipping delay

Review

"Item is lovely but arrived two weeks late."

Reply

"Hi Chris — I'm sorry the shipping took longer than expected. Delays are frustrating, especially for a handmade order. Please message me through Etsy and I'll make it right. — Sam"

3. 1-star, defective

Review

"Arrived broken and seller didn't respond."

Reply

"Hi Nadia — a broken arrival and no response from me is unacceptable. Please message me through Etsy with a photo and I'll replace or refund today. — Sam, maker"

4. Custom order issue

Review

"Custom order wasn't what I asked for."

Reply

"Hi Alex — I'm sorry the custom piece didn't match what you had in mind. I'd love to rework it with you. Please message me through Etsy with the details. — Sam"

5. Fake / mistaken shop

Review

"Never received my order from this shop."

Reply

"Hi — we can't find an order from your username in our shop. Please message us through Etsy with your order number so we can look into this. — Sam"

6. Follow-up after fix

Review

"Seller replaced it quickly, much better."

Reply

"Thank you for updating the review — I'm so glad the replacement worked out. Enjoy. — Sam"

FAQ

Can I reply to a 5-star Etsy review?
No. Etsy only allows seller replies to reviews of 3 stars or fewer.
Can I ask a buyer to change their Etsy review?
No. Etsy prohibits asking buyers to change or remove reviews, and offering incentives is a serious policy violation.
Can I delete my Etsy reply?
No. Etsy replies are permanent, so draft carefully before posting.

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