Resources
Templates, playbooks, and guides.
Everything we've learned writing thousands of replies for local teams. Free, no email wall.
- Templates6 min read
10 reply templates for 1-star Google reviews
Field-tested templates for the awkward ones — wrong order, long wait, rude staff, missing item, and the classic 'worst experience of my life'.
- Playbook8 min read
How to reply to every Google review (without losing your Sunday)
The three-line framework for replies that convert reviewers into repeat customers — and the traps to avoid on 3-star reviews.
- Compliance5 min read
Google's review-reply guidelines, translated
What you can (and can't) say when replying to reviews. Compliance-safe language for clinics, salons, and hospitality.
- Workbook10 min read
Brand voice for review replies — a one-page workbook
Define your voice in six answers. Copy-paste the result into HappyReplies for on-brand replies from day one.
- Playbook7 min read
Responding to (and removing) fake reviews on Google
The exact script we use to flag policy-breaking reviews, plus a public reply that protects your rating while Google investigates.
- SEO9 min read
Why reply rate is now a local-SEO ranking signal
Google's local pack rewards businesses that reply. Here's what we've observed across the businesses we work with, and how to think about the maths.
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