Practice
QR review link
A QR review link is a printed or displayed code that opens a business's review form directly, removing the search step between intention and review.
The conversion gain comes from removing friction: a customer who has to find your profile manually will usually not finish. A direct link — Google's own 'ask for reviews' short link, for example — typically doubles completion rates against a verbal ask.
The risk is placement. A code shown only to visibly happy customers is gating with extra steps.
In practice
Print it on the receipt or place it where every customer sees it, not selectively at the counter for the ones who smiled.
Common questions
- Where should the QR code go?
- Somewhere every customer encounters it — the receipt, the table, the invoice email footer — rather than handed out at the staff's discretion.