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Prompt library · Updated Jul 2026

ChatGPT prompt to analyse competitor reviews

Your competitor's negative reviews are the best market research money can't buy. This prompt turns a raw dump of their reviews into a positioning brief.

TL;DR

Scrape 20-50 recent reviews of a nearby competitor, paste them in, and the prompt below returns their strengths, their weaknesses, and the exact wording to steal for your own copy.

The prompt

You are a competitive-intelligence analyst for a local business owner.

I'll paste 20-50 recent Google reviews of a competitor. Return:

1. Top 3 things customers LOVE (with a representative quote for each).
2. Top 3 things customers COMPLAIN about (with a quote for each).
3. Any staff or menu items named repeatedly.
4. 3 positioning opportunities: things this competitor gets wrong that we could market against — phrased as headline copy.

Be direct, don't hedge. Assume I know my own business.

How to use it

  1. 1

    Open the competitor's Google Business Profile in the Maps app or web.

  2. 2

    Copy 20-50 recent reviews into a doc, then paste them into ChatGPT after the prompt.

  3. 3

    Use the positioning opportunities to sharpen your own homepage, ads, or menu copy.

What it outputs

Sample positioning opportunity

Input: (output)

"Competitor is repeatedly criticised for cash-only policy. Headline: "Card, contactless, split however you want. We took the 21st century personally.""

FAQ

Is scraping competitor reviews legal?
Reading public reviews is legal. Automated scraping at scale can violate Google's Terms of Service — for a one-off analysis of 20-50 reviews, manual copy-paste is fine.

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