Practice
Review request email
A review request email is a message sent after a purchase or visit asking the customer to leave a public review.
Timing dominates response rate: shortly after the value is realised, not at the moment of payment. For services with a delayed outcome, that can be weeks later.
One direct link, one ask, no branching, no incentive. Multi-step surveys that end in a review link convert far worse and edge toward gating.
In practice
Send once, keep it under 60 words, name the person who served them, and link straight to the review form.
Common questions
- When should I send a review request?
- When the customer has experienced the benefit — for a meal, within hours; for a roof, after the first heavy rain.