Practice
Review response
A review response is the business's published reply to a customer review, visible to everyone who reads the original.
The response is written for three readers at once: the reviewer, the prospective customer scanning for how you handle criticism, and increasingly the model summarising your business.
The structural pattern that works is consistent across platforms and industries: acknowledge the specific thing, explain briefly without excusing, state what changed, offer one route to resolution, sign with a name.
In practice
Keep it under 100 words, avoid repeating the complaint in the first line, and never argue the facts in public.
Common questions
- How long should a review response be?
- Two to four sentences for most reviews. Long responses read as defensive regardless of what they say.