Guide · Updated Jul 2026
How to reply to Facebook reviews and recommendations
Facebook Recommendations still influence buying decisions, especially for local services with an active Page. The mechanics differ from Google — here's the current 2026 workflow.
TL;DR
Facebook replaced star reviews with Recommendations. Reply from Meta Business Suite → Inbox → Reviews. Keep public replies short, move complaints to Messenger, and never argue in the thread.
Step by step
- 1
Open Meta Business Suite
business.facebook.com → Inbox → Reviews. Recommendations appear alongside comments.
- 2
Reply publicly first
One short paragraph. Thank positive recommenders by name; acknowledge negatives without defending.
- 3
Move complaints to Messenger
Post 'DM'd you — let's sort this' publicly, then send the private message so future readers see you responded.
- 4
Report policy-breaking recommendations
Three-dot menu → Give feedback. Meta removes recommendations that violate community standards.
FAQ
- Do Facebook Recommendations affect Google SEO?
- Not directly, but they contribute to overall brand-trust signals and often show up in branded search results.
- Can I turn off Facebook Recommendations?
- Yes — Page Settings → Templates and tabs → Reviews. Turning them off also hides existing positive ones, so most businesses leave them on.
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