Real-estate agents
Real-estate agent review reply templates
Estate agents have some of the lowest average review trust of any category. That means every reply matters more; a consistent, named voice moves the needle further than in any other industry.
What real-estate agents get reviewed on
- Slow communication during a chain
- Price-drop pressure
- Fee dispute
- Landlord/tenant issues
Tone notes
Partner or owner voice, no jargon, direct email in every reply.
6 templates
1. 5-star, smooth sale
Review
"Ellie kept us updated through a difficult chain."
Reply
"Hi Sam — chains are the hardest part of the job and Ellie handled yours well. Thank you for saying so. — Marc, partner"
2. Communication complaint
Review
"Radio silence for two weeks in the middle of the sale."
Reply
"Hi Chris — two weeks of silence in the middle of a sale is a fail on us. From this month every seller gets a Monday update by email, chain-move or not. Sorry it was you. — Marc"
3. Price-drop pressure
Review
"Pushed us to drop the price after two weeks."
Reply
"Hi — pricing advice at two weeks reflects market feedback and we should have framed it as a conversation, not a push. Please email marc@ouragency.co.uk if you'd like to discuss."
4. Fee dispute
Review
"Fee at completion was higher than what we signed for."
Reply
"Hi Priya — the fee at completion should exactly match the signed terms; if it didn't, we need to look at it. Please email marc@ouragency.co.uk with the paperwork."
5. Tenant issue
Review
"Slow to fix a boiler when I flagged it."
Reply
"Hi Jamie — a slow boiler fix is a maintenance-management fail on our side. From this month, boiler and heating repairs move to a 48-hour SLA. Sorry it wasn't quicker for you."
6. Landlord praise
Review
"Managed my rental for four years, no dramas."
Reply
"Hi Nadia — four years no dramas is the whole job. Thank you. — Marc"
FAQ
- Should an estate agent name the seller or buyer in a reply?
- Only their first name if they used it themselves. Never confirm chain position, price movement, or fee in public.
- Are review incentives allowed for estate agents?
- No. Google forbids incentivised reviews across every category and can remove the underlying ratings.
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