Real-estate agents

Real-estate agent review reply templates

Estate agents have some of the lowest average review trust of any category. That means every reply matters more; a consistent, named voice moves the needle further than in any other industry.

By Elizabeth DavisPublished Last reviewed

What real-estate agents get reviewed on

  • Slow communication during a chain
  • Price-drop pressure
  • Fee dispute
  • Landlord/tenant issues

Tone notes

Partner or owner voice, no jargon, direct email in every reply.

6 templates

1. 5-star, smooth sale

Review

"Ellie kept us updated through a difficult chain."

Reply

"Hi Sam — chains are the hardest part of the job and Ellie handled yours well. Thank you for saying so. — Marc, partner"

2. Communication complaint

Review

"Radio silence for two weeks in the middle of the sale."

Reply

"Hi Chris — two weeks of silence in the middle of a sale is a fail on us. From this month every seller gets a Monday update by email, chain-move or not. Sorry it was you. — Marc"

3. Price-drop pressure

Review

"Pushed us to drop the price after two weeks."

Reply

"Hi — pricing advice at two weeks reflects market feedback and we should have framed it as a conversation, not a push. Please email marc@ouragency.co.uk if you'd like to discuss."

4. Fee dispute

Review

"Fee at completion was higher than what we signed for."

Reply

"Hi Priya — the fee at completion should exactly match the signed terms; if it didn't, we need to look at it. Please email marc@ouragency.co.uk with the paperwork."

5. Tenant issue

Review

"Slow to fix a boiler when I flagged it."

Reply

"Hi Jamie — a slow boiler fix is a maintenance-management fail on our side. From this month, boiler and heating repairs move to a 48-hour SLA. Sorry it wasn't quicker for you."

6. Landlord praise

Review

"Managed my rental for four years, no dramas."

Reply

"Hi Nadia — four years no dramas is the whole job. Thank you. — Marc"

FAQ

Should an estate agent name the seller or buyer in a reply?
Only their first name if they used it themselves. Never confirm chain position, price movement, or fee in public.
Are review incentives allowed for estate agents?
No. Google forbids incentivised reviews across every category and can remove the underlying ratings.

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