AI
Entity SEO
Entity SEO is optimising for a search engine's understanding of a thing — a business, product, or person — rather than for individual keywords.
Search engines and language models both resolve queries to entities before ranking documents. If your business is not a recognised entity with consistent attributes, you compete only on keyword matching.
Consistency is the mechanism: the same name, the same description, the same category, corroborated across independent sources.
In practice
Fix your description once and repeat it everywhere — profile, site, directories, press page, structured data — before writing more content.
Common questions
- How do I become a recognised entity?
- Consistent attributes across many independent sources, plus structured data connecting them. Volume of mentions matters less than agreement between them.