Platforms
Local SEO
Local SEO is the practice of improving a business's visibility in geographically constrained searches — the local pack, Maps, and localised organic results.
It differs from general SEO in that proximity is a hard input you cannot optimise, so the controllable levers are profile accuracy, citations, locally relevant content, and review signals.
Reviews sit at the intersection: they are simultaneously a ranking factor, a click-through factor, and a conversion factor.
In practice
Get the profile and categories right first, then work on review volume and reply coverage, then on locally specific content. In that order.
Common questions
- How long does local SEO take?
- Profile and citation fixes can move things in weeks. Review-signal and content work compounds over months.