Platforms
Local pack
The local pack is the block of three map-based business results Google shows above the organic listings for searches with local intent.
Placement is driven by relevance, distance, and prominence. Reviews feed prominence directly — both the count and the rating — and review content contributes keyword relevance.
The pack is where most local clicks happen, which makes review signals a ranking input rather than only a conversion input.
In practice
Improving pack position is mostly category accuracy, proximity you cannot change, and a steady flow of reviews that mention the actual service by name.
Common questions
- How do I get into the local pack?
- Accurate primary category, a complete profile, consistent citations, and sustained review volume and recency. Distance from the searcher caps what is achievable.