Guide · Updated Jul 2026
How to respond to fake reviews on Google
Fake reviews are frustrating and, in some cases, illegal (the FTC now fines businesses and reviewers for fabricated reviews). Google removes many but not all. Here's the playbook.
TL;DR
Reply politely so future readers see the context — never call it 'fake' in the public reply. Flag it via Google Business Profile for policy violation. If Google won't remove it, escalate through the Business Profile support form.
Step by step
- 1
Reply publicly first — no accusations
'We can't find a record of a visit matching this description. Please email so we can look into it.' Calm, factual, no 'fake'.
- 2
Flag the review
In Google Business Profile → Reviews → the three-dot menu → Flag as inappropriate. Categorise correctly (spam, conflict of interest, off-topic).
- 3
Wait 3-5 business days
Google's first-pass review takes a few days. Most legitimate flags succeed at this stage.
- 4
Escalate if not removed
Use the Google Business Profile support 'Report a review for removal' form. Include screenshots and a short factual explanation.
- 5
Document everything
Screenshots, dates, and any customer records that prove the visit didn't happen. Useful for both Google and any legal action.
FAQ
- How long does Google take to remove a fake review?
- 3-10 business days for policy-violating reviews. Reviews that are 'just unfair' but don't violate policy typically stay up.
- Is it illegal to leave a fake review?
- In the US, the FTC's 2024 Rule on Consumer Reviews and Testimonials makes fabricated reviews a finable offense for the reviewer and the incentivising business.
- Can I sue for a defamatory review?
- In principle yes, but only for clearly false statements of fact (not opinion). Speak to a lawyer; it's expensive and slow.
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