Free tool
Free Which? review reply generator
Which? Trusted Trader reviews are verified and high-scrutiny. This preset drafts replies that are evidence-based, non-defensive, and signed from a named person with authority.
Free — no card, no sign-up.
Quick rules
- Keep responses factual and avoid emotional language.
- Sign from a named director or owner.
- Offer a clear resolution path, not a defence.
Example drafts
1-star, workmanship
Review
"Had to get someone else to redo it."
Reply
"Hi — I'm sorry the work didn't meet our standard. I'd like to inspect what happened and put it right. Please contact us directly through Which? or our website. — Marc, director"
3-star, timing
Review
"Good finish but took three days instead of two."
Reply
"Hi — the overrun was due to unexpected access issues. We should have flagged it earlier. Please contact us if you'd like to discuss the impact. — Marc"
5-star, verified
Review
"Excellent work, left the house spotless."
Reply
"Thank you — we always clear up before we leave. Glad you're happy with the result. — Marc, director"
FAQ
- Can I ask a Which? reviewer to remove feedback?
- No. Which? forbids incentivising or requesting changes to reviews.
- Should replies be from the company or an individual?
- Sign from a named director or owner. 'The team' reads as impersonal on Which?.
- Is this free?
- Yes — no sign-up, no card.